Gramicci

Since 1982 Gramicci has been making functional clothing for life in the great outdoors. Built for movement, and loved by countless cultural movements—what started out in a garage in Ventura, California has traveled to the streets of Tokyo and beyond.

In 1982, Gramicci was born—taking its name from a moniker Graham had given himself back when a few of the Stonemasters attempted the first ‘all-Italian’ ascent of Yosemite’s notorious Half-Dome (even though none of them were actually Italian). After the shorts came trousers—and word of these seemingly-indestructible pants—dubbed the G-Pants—soon spread. Their popularity wasn’t limited to rock climbers either, and by the mid-80s a small contingent of surfers and skaters were seeking out these hard-wearing pants with the little hand-drawn ‘running man’ logo.