The initials A.P.C. stand for “Atelier de Production et de Création” (Production and Creation Workshop), as the brand considers these two fashion fundamentals to be equally important.

Founded by Jean Touitou in 1987, A.P.C. is a French clothing brand renowned worldwide for the creativity, authenticity and durability of its products. While the name A.P.C. itself is associated with raw denim, the brand offers a wide range of clothing and accessories for women and men looking in search of bold style that won’t overshadow their personality.

The initials A.P.C. stand for “Atelier de Production et de Création” (Production and Creation Workshop), as the brand considers these two fashion fundamentals to be equally important.

Founded by Jean Touitou in 1987, A.P.C. is a French clothing brand renowned worldwide for the creativity, authenticity and durability of its products. While the name A.P.C. itself is associated with raw denim, the brand offers a wide range of clothing and accessories for women and men looking in search of bold style that won’t overshadow their personality.