AMI are the initials of Alexandre Mattiussi's name and the French translation for 'friend'. AMI’s brand values focus on its friendly, authentic and nonchalant nature. Designed for everyone, AMI men's and womenswear collections are designed for laid-back, no-fuss, quality, casual style. 

AMI are the initials of Alexandre Mattiussi's name and the French translation for 'friend'. AMI’s brand values focus on its friendly, authentic and nonchalant nature. Designed for everyone, AMI men's and womenswear collections are designed for laid-back, no-fuss, quality, casual style.